NewCo Toronto 2018

Discovering Purpose, Passion and Happiness

For 28 years, Bruce Poon Tip, founder of G Adventures, has been rallying his global workforce, who are from different backgrounds and cultures, around the unifying purpose of ‘we love changing people’s lives.’ As a social enterprise, G Adventures has purpose built into its DNA, into its ‘Happiness Business Model’ and its core values as an organisation.

Hear Bruce explain how the leading small group adventure operator uses this unified purpose to drive outstanding business results and to transcend travel, creating positive social impact that makes employees feel like they are part of something greater than themselves.