NewCo Toronto 2018

From Mission to Brand: How the Connected mission pervades our culture—and our culture pervades our brand

Connected’s mission is to help its clients build better software products through the integration of strategy, design, and engineering. But how does such an ambitious undertaking translate into a thriving culture and an inspiring brand? In a presentation by Connected VP Operations Ally Contardi, attendees will learn about how Connected translated its mission into a culture to become a two-time Top Small & Medium Employer in Canada, and how that mission and culture now finds expression in a compelling new brand that lives up to it.